The project
● Web Design
● Graphic Design
● Social Media
● Motion Graphics
DEI Chocolate & Ice Cream Experience was a project that required a strong and creative visual identity to bridge the gap between a physical theme park and its digital presence. My role was to create a compelling communication language across all social media platforms and design an intuitive website that would capture the magic of the in-person experience.
The process
My process involved a highly collaborative and iterative approach. I worked closely with stakeholders and other teams to align the designs with the vision for the park. A key challenge was translating the tactile, physical experience of the park into an equally engaging digital one. I focused on creating designs that captured the essence of the park and motivated users to experience it in person.
My role
I was the sole designer for all of the park's digital needs. I collaborated closely with the marketing team to create engaging visual assets that built excitement and communicated the park's unique offerings. I worked directly with external developer partners to design and oversee the creation of the park's website, ensuring a smooth and intuitive user experience.